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Where PPC and SEO Meet
Tweet All the studies out there point to the fact that an integrated online marketing strategy is more powerful than just using one Internet marketing channel alone. Most strategies compliment one...
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A Few Tips to Increase PPC CTR
Tweet PPC can be a complicated advertising method. With constant changes in the algorithms and Quality Score indexes, we need to stay on top of strategies that fall under the “best practices”...
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Don’t Forget to Use a Landing Page
Tweet Many companies using Internet marketing strategies out there drive most of the traffic to their home page or possibly another internal page of their website. The optimization of any online...
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More on Conversion Optimized Landing Pages
Tweet We have talked a lot about conversion optimization for websites and landing pages associated with any Internet marketing strategies. Here is another great page used for paid search campaigns....
View ArticleNew Developments in Google Adwords
Tweet Here are some recent comments from our PPC & Affiliate Marketing Director, Keith Posehn: As you may have heard, Google has been on a website banning spree recently. In the last 48 hours,...
View ArticleExecs and Online Marketing in 2010
Tweet In case you didn’t know, we’re in tough economic times. These economic conditions have drastically cut budgets across the nation and world, leaving meager allowances for marketing and...
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Twitter Gone Adwords
Tweet Long the subject of speculation and prediction, the world’s most active micro blog, Twitter, announced major changes to their social network in an attempt to position their network as a...
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Google changes the PPC playing field
Tweet Google recently launched an expansion of their Instant Preview function. In November of last year you were able to see a preview of the websites that showed up in search results page. There...
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Google Updates Algorithm to Punish Excessive Advertising
Tweet Google announced it would begin penalizing websites heavy-laden with advertising, updating their algorithms to exclude sites with buried content. As stated in the blog post announcing the...
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Smart, Organic Content Prevails Once Again
Tweet Advertisers will find it a little harder to reach consumers with their sem services. In conjunction with the introduction of Search Plus by Google earlier this year, the ability of users to...
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Should We Implement Google AdWords Dynamic Search Ads?
Tweet Google AdWords Dynamic Search Ads (DSA’s) are a moderately recent addition to the Google AdWords landscape. They are a great way to target additional traffic beyond normal match types to your...
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